We finally know the price and availability date of the Asus Eee PC for its U.S. release. Look for the Eee PC 4G to be available Thursday, November 1st for a price of $399.99.
The Sales Kit for the Asus Eee PC sent to resellers has a slide indicating availability of the three models coming to the U.S. this year, below is a screenshot of this slide:

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This site actually has an Eee PC 4G in hand at the moment and you can see video and a first thoughts review of it here. There's no indication on how many units Asus will have on hand to sell, but given the $399 price point it probably won't sell as fast as they'd hope. Asus this summer dangled the carrot of $199 to people but instead we now see a $399 price, a similar price to budget Windows laptops, so that sigh you just heard is one of dissapointment.
You can see on this sheet the Eee PC 2G (a 2GB version with lower specs to the 4G) will have a $299 price point, but nowhere on the map is there a $199 or even $249 model.
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